Leading your business can feel like riding a bucking bronco


It’s exciting and challenging, but at the same time feels like ‘you might get bucked’. 

Success or failure hinge on your ability to:-

  • hire the right people

  • get them delivering in their roles

  • get them performing well as a team

Simple to say. Difficult to execute.


the cost of ineffective leadership

If you have a problem in your company then you have a leadership problem.

Failing to take responsibility and blaming others only makes it worse.

Ineffective leadership = unhappy staff + unhappy customers


can you afford not to invest?

Directors who fail to continuously improve develop blind spots, like:

  • taking on too much work

  • overseeing too many people

  • struggling to delegate

  • neglecting their health

Teams that fail to continuously improve develop inefficiencies, like:

  • competing with each other (not in a good way)

  • disagreeing with each other (not in a healthy way)

  • collaborating poorly

  • conflicting detrimentally

What We Do

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we develop leaders

Based on our experience of working with blue chip companies like Price Waterhouse Cooper, RBS and British Airways, we have developed six principles that turn directors and managers into extraordinary leaders.

inspire your team to reach the next level of performance.

Who Are We?


David Raybould


Dave is an executive coach specialising in developing directors, managers and teams. Over the last four years he’s coached 100+ business leaders in the UK, Europe and USA. With companies such as Price Waterhouse Cooper, Australia and M-Brain, UK.


Emma Mitchell

Coach, Facilitator & Trainer

Emma is former Not for Profit CEO, experienced coach, facilitator and trainer, with 20 years’ experience having worked with: RBS, Bradford and Bingley, St Barnabas Hospice, Citizens Advice, Societe Generale and HSBC.


Sarah Duggan

Organisational Psychologist

As a qualified Organisational Psychologist with a background in corporate OD, HR, Learning, Talent and Resourcing, Sarah ensures companies acquire and developing the best people. Having worked with: Chartered Institute of Marketing, Leap Plc, British Airways and Shakespeare’s Globe.


leadership academy

Monthly boardroom group sessions focused on six principles that turn directors and managers into extraordinary leaders.