In today’s show I am delighted to present Jo Booth, Director of Strategic Planning currently consulting to Publicis Communications Lausanne.
Jo has worked with some of the top advertising agencies and brand consultancies in the world including Grey, BBH, and Landor for clients as diverse as P&G, C&A, Coca-Cola and McDonald’s.
She has launched global brands in far flung places such as China and Russia and is a master at distilling insight down to the brushstroke that defines a successful and memorable ad campaign.
In this episode you are going to learn:
- What global trends are affecting ad agencies, brands and consumers
- How ad agencies and brands can adapt to this disruptive landscape
- Leadership insights gained working with top ad agencies and global brands
- And how you can position your business to surf the wave of change, rather than being swept away by it