Built for Growth

Focus on the principles of high performance leadership.

Overcome the six core challenges you face leading a team and growing a company.

Grow and scale, without the personal sacrifice.

Helping You To:

Win in the marketplace

Get clear about how to delight your customers, outsmart and outperform your competitors.

Free yourself from process

Spend time tackling the big challenges that inspired you to take on the role in the first place.

Inspire teams that get results

Spend less time supporting sales outcomes and more time delivering strategy.

Create a buzz within the business

With your top team leading, inspiring and engaging all your people.

Feel fulfilled personally and professionally

Get results in your business and address the challenges that this presents in your personal life. Create a fulfilling life for yourself and those you love.

Inspired by Kaizen Principles used by the world’s most effective companies.

Built for Growth Programme

15 min ‘Connect’ Conversation

I would be delighted to see how I may support you.

Simply schedule a 15 min call.

With David Raybould
Business Strategist

After building a successful financial planning firm Dave founded Kaizen Effect to help entrepreneurs start, grow and scale businesses that solve meaningful problems.

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The Success Paradox

Success brings rewards, but also stress and pressure. Decisions have increasing consequence and your team look to you for leadership and direction.

There’s no room to falter because you don’t want to let your team, your board or your family down.

You want to be more effective, but get caught up in the day-to-day, ‘working in’ the business rather than ‘working on’ the business.

Why it’s hard to stick to strategy:

Personalities get in the way

You’re surrounded by strong egos, all bringing their own ideas and agendas, leading to a battle of who’s right and wrong, rather than sticking to what would move the business forward fastest.

Not everyone is on the same page

Others bring personal agendas and conflicting working practices to the table. It is easy to get distracted when managing internal politics.

Managers aren’t stepping up to the next level

You want to trust your team to get the job done, but fear that stepping back will lead to a drop in performance. You and your top team are managing rather than leading; working ‘in’ the business rather than ‘on’ it.  And so it goes, all the way down the organisation. Managers don’t manage so much as supervise. Supervisors aren’t supervising, they’re doing.

There are too few hours in the day

You wake early, go to bed late, spend time with your team, at meetings and building key relationships. There’s no time for anything else, yet deep down you know that you are operating at only a fraction of your potential.

Built for Growth Programme

A year long in-house programme offered to founders, directors and their leadership teams.

Giving you everything that you need to lead highly effective teams and develop a strategy your team ‘owns’.

‘Built for Growth’ gets your whole organisation focused on raising standards – leading to outperformance of targets and providing a better customer experience than your competition.

It’s fully tailored to your company’s needs. It includes Executive Coaching, Consultancy and Training to support new insights in your senior leaders and develop the principles of highly effective leaders.


A strategy based around customer needs

The purpose of your business is to satisfy customers profitably. The role of senior leaders is to develop and implement the strategy to do just that. This programme supports you in aligning your vision with a simple – yet effective – strategy that works for you and your business.

Reliable and supportive systems

Remove yourself from process and free up time to spend focusing on strategy. Solutions include using technology to streamline your life through to better harnessing the skills within your team.

A motivated leadership team

To help your team step up to the next level, I use leadership training and offer access to assessment and training tools such as the Strength Deployment Inventory (www.totalsdi.uk) and 360 Feedback to better understand themselves and each other. I also offer coaching and leadership tools which can be used at your team’s discretion.

An aligned and inspired workforce

Access your team’s deeper motivations to release discretionary effort. Typically, your employees only take part of themselves to work. They have differing levels of motivation at home than at work and do what they need to do to get by. I’ll challenge you to cascade your growth strategy, tapping into the wisdom within your organisation, encouraging everyone to become accountable and fully engaged.

Foundations of the ‘Built for Growth’ Programme

There are many Executive Coaches and Consultants out there who can help you develop a strategy and overcome what’s getting in the way. What makes me any different?

Here are some of my strongly held beliefs, that are reflected in the foundations of the programme:

You know your business better than anyone

I’m not going to come to you and tell you what you need to be doing, or shoehorning you into a pre-defined model. I trust that you know what needs to happen next, my job is to help you find it and expand on it.

You know how to overcome your challenges

You are resourceful, the reason that you’re not delivering to your potential isn’t through lack of knowing what to do. I’ll challenge you to take a straight line approach from where you are, to where you want to be.

Your strategy is only as good as your ability to implement it

It takes up to 3 months to fully embrace a new strategy, but I’ve found that it typically takes up to a year to see meaningful results, which is why the programme lasts for a year. Yes, you’ll feel the results of this program immediately, in our very first session, and I guarantee that if you apply yourself you will get the results that you seek.

Success is 20% mechanics and 80% psychology

All the fancy business plans, strategy sessions, worksheets and expensive consultants in the world can’t replace the fact that it’s your people that need to deliver. This programme is unique because it also focuses on the piece of the puzzle that can be overlooked by many consultants and coaches – mindset. Along with solid strategy, we will also develop resilient minds that can stay the course, overcoming even the greatest adversity.

It can be lonely at the top

I understand senior leaders, so the programme is more than just a set of processes, conversations and action plans; it also gives you space to have confidential conversations, to be challenged and receive honest feedback.

What’s in the programme?

Six core leadership principles developed to help you overcome six core challenges, developed throughout the year, in a non-linear way.

Leadership principles


An ‘Extreme Ownership’ mindset, taking full responsiblity for your life, for your team and for the bottom line.


A powerful vision, aligned with your values and goals of the company.


A straightline approach, plotting the shortest path from where you are to where you want to be.


Challenge stories and limiting beliefs, you will be pushed, that is a guarantee.


Identify and develop the relevant skills and build effective habits.


Unlock energy by living into a powerful vision. Maintain your diet, decompress from the stress. Discipline yourself to outperform everything and everyone.

Core Challenges

Developing Managerial Effectiveness

Effective communication, emotional intelligence, critical thinking, prioritisation, time management, strategic thinking and decision-making.
Inspiring Others

Motivating and inspiring staff to excel in their jobs; inspiring your workforce to work smarter.
Developing Employees

Developing staff, including training, mentoring and coaching.
Leading a Team

Team-building, team development, and team management; engaging or supporting your team.
Guiding Change

Managing, mobilising, understanding, and leading change. Mitigating change consequences, overcoming resistance to change, and dealing with employees’ reactions to change.
Managing Internal Stakeholders and Politics

Managing relationships, politics, and image. Gaining managerial support and managing up; getting buy-in from other departments, groups, or individuals.

See What Our Client’s Say

I have been working with David now for just under 6 months, and he has been working with me on the 5 key areas of leadership. I did not know what to expect when we started our journey together but what I and my business gets from our work beats any ROI I can measure.- Lee West, Managing Director, M-Brain, UK (Market Intelligence)
It only takes six weeks to see your own greatness with David. Prepare to be taken out of every comfort zone you thought you had and still shine. Be prepared to become your best self very quickly and see the results. He does not take prisoners, but if you hire him and I recommend you do, you will see results; and they will surprise you. I have achieved more in the this short space of time than I have in the last eight years.- Jo Booth, Director, JB Associates, UK (Advertising and PR)
€50,000 and counting is business David is directly responsible for generating for my company. He reviewed our marketing strategy and refined it to the most cost effective action we could take with the budget available. He instigated a Google Ad word campaign and refined it: he put us on the map. We now lead our field generating by far the most clicks in comparison to our competitors. These results speak for themselves.- Salvador Costa, Director, Barcelona (Wedding Planner)
Dave has worked with me to streamline my business and life. I can now focus on doing the work I really love. As a result of our work I have saved several hours a week that I can now spend doing the things that I love. What I most value about working with Dave is that I now feel re-inspired and ready to move forward. I highly recommend working with Dave!- Emma Collins, Coach and Trainer, UK (Coaching & Training)
I hired Dave because I was at a crossroads in my business. I have a website, various social media profiles and many other technology tools I use to manage my work and life. It was all becoming uninspiring and a little tiring to manage. I realised I wanted to spend more time serving clients (the part that I love), but all the admin, emails, invoicing etc. were getting in the way. Dave has worked with me to streamline my business and life. I can now focus on doing the work I really love. As a result of our work I have saved several hours a week that I can now spend doing the things that I love. What I most value about working with Dave is that I now feel re-inspired and ready to move forward. I highly recommend working with Dave!- Rebecca Green, Founder and Director, UK (Health & Wellness)
I had coaching with David in 2016 and it really helped not only my Green Room Clinic but also my Arbonne business. It really helped me to see where I had been going wrong as I kept getting the same results over and over again. Davids coaching was fantastic and really helped me get to the next level in my business. I highly recommend this to anyone looking to take their life to the next level-

Benefits of working with us:

Ongoing Accountability

You are accountable to yourself, but it helps to have an ally to help you stay on track when the going gets tough. I won’t buy into your stories and I’ll hold you accountable to your plan and the agreements we create.

Dedicated time to focus on what really matters

Taking time out of your busy schedule to reflect and align with strategy makes you more effective, not less. An investment in effectiveness that will be noticed by those around you, both in the decisive actions that you take and later in your results.

Honest feedback

The higher you rise in life the more difficult it is to honestly appraise your direction. I offer an honest, impartial and objective view of how you are showing up. You will be challenged to raise standards in all areas and hold yourself accountable to the agreements that we create.

Extra reading and resources

I will recommend books, resources, further reading and identify tools and techniques that will serve you in planning, developing and implementing your strategy.

Ongoing support

Our time together is not limited to our time face-to-face, I am available for the rest of the month by phone, email and WhatsApp.

Clients report a growing sense of mastery

There’s a great word in Greek which has no direct English equivalent. Meraki: doing something with soul, creativity or love. It’s the satisfaction of doing something valuable, doing it well, and doing it better than anyone else.

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